Cool Diamonds was formed in 1999 after careful market analysis to take advantage of the vertical integration that was taking place in the diamond jewellery business and the niche created by advances in web retail technology.

 

The website has become one of the most successful of it‘s kind in the UK. There has been considerable media attention (see press page) in the company and Cool Diamonds sponsored an annual award for jewellery design at St. Martin‘s College of Arts and Design, the leading course of its kind in the country.